As the digital era continues to evolve, so do the roles of a UX Designer. Working alongside Product Designers, these experts are central in shaping the UX of goods and services.
A UX expert is responsible for enhancing customer experience by increasing the accessibility and engagement between the user and the product. Sometimes mistaken for the Product Designer job, the two share common ground but are not the same.
Looked at predominantly in software applications, a Design expert's role incorporates concepts from UX/UI Design, visual design, and interaction design to make a efficient and aesthetically pleasing product.
A UX expert centers their efforts on the customer— understanding their desires, preferences, and behaviours through different research strategies. This methodology, known as Design Centrado no Usuário, ensures the product is developed with the user's requirements and UX in view.
The creation of a design guide— a comprehensive series of design standards, components, here and principles— is another duty of User Experience Designers. This set aids in keeping uniformity across various products and improves efficiency.
Prototyping and user testing are essential steps in the creation process. A prototype is a initial model of the design that serves to spot potential concerns and areas for improvement. User testing are then conducted to measure the product's ease of use and effectiveness.
The understanding and organization of information— known as information architecture— helps enhance the design's intuitiveness and customer experience.
Finally, feedback from real users— achieved through customer feedback— provides priceless insights that aid in improvements and future product evolution.
Tools such as Figma—a cloud-based prototyping and design tool—are useful resources for User Experience Designers, aiding in team collaboration and sharing designs with ease.
In essence, the duties of a UX Designer and Design expert give an invaluable contribution to the evolution, improvement, and creation of products. Through a unique approach, involving research, design, and testing, they make sure creations are user-friendly, efficient, and meet user needs.